To make your content marketing campaign successful, begin by understanding your audience. To develop relevant YouTube videos, pay particular attention to your customers’ concerns so your YouTube videos can address those topics. Social listening software can help you monitor brand mentions and relevant keywords from the web and social media. Tracking phrases that use your keywords in real time helps you learn about your target customers’ problems as soon as they crop up.
If you don’t have existing customer pain point data, websites like Quora are also great for understanding your audience. For example, if you run a carpet-cleaning business, a quick search on Quora reveals more than 900 questions and 6,000+ people interested in how to remove Play-Doh. You can also use social media platforms to poll your audience and discover problems you can solve. People who are already watching and enjoying your videos are a great source of potential views for future content. Once they subscribe, they can choose to be notified every time you upload new content. This will bring in instant views every time you release a new video.
The simplest way to get viewers to subscribe is to, well, ask them to subscribe. Add a call to action at the end of your video asking users to subscribe to your channel. And include a link in your video description that makes it easy for them to do so. Delivering the content your audience wants to see is a surefire way to build viewer loyalty and keep people coming back for more.
Cochran gets ideas for new content by saving interesting comments from his social channels and website. When that list of ideas runs out, he asks his customers and fans what they want to see more of. Then he makes the videos they’re asking for. Simple, right? And highly effective.Those top-performing brands understand the power of auto-play. It’s much harder to pull yourself out of the online video rabbit hole when the videos just keep playing. You might not want to watch another video enough to click play, but do you want to stop watching enough to hit stop? If the content is great, you’re probably going to keep watching.